Rootchelle

Inbox Zero System for Lumen Coffee

Built a triage workflow that cleared 4,200 unread emails in a weekend.

Lumen Coffee's founder was drowning in wholesale enquiries, press requests, and supplier emails — all in one inbox. I designed a label-and-filter system in Gmail, migrated the press pipeline to a shared Trello board, and wrote response templates that cut reply time from 2 days to under 4 hours. The inbox has stayed at zero for 11 consecutive months.

Operations Board for Meridian Health

Migrated a 5-person clinic from email chains to a live Kanban board.

Meridian Health's admin team was losing track of patient follow-ups, insurance claims, and supplier orders across scattered email threads. I set up a ClickUp board with custom statuses for each workflow, automated recurring task creation, and ran a 30-minute weekly standup to keep the board honest. The team now closes 94% of tasks within their SLA window, up from roughly 60%.

Replaced a 6-hour weekly reporting ritual with a live Google Sheets dashboard.

Northwind Travel's owner spent every Monday morning manually pulling numbers from 5 tools into a messy spreadsheet. I consolidated everything into a single Google Sheets dashboard with live API connections to Stripe, Calendly, and their booking system — plus conditional formatting that flags any KPI dropping below target. Reporting now takes 15 minutes a week instead of 6 hours.

Took over a 12,000-subscriber newsletter — drafting, editing, and sending weekly.

Westbridge & Co.'s weekly newsletter had become inconsistent — sent late, riddled with typos, and falling in engagement. I took over the full production cycle: drafting from the founder's voice notes, editing for clarity, formatting in Beehiiv, A/B testing subject lines, and scheduling. Open rates climbed from 31% to 44% over three months, and the newsletter has shipped on time, every time, for 14 straight issues.

Research Briefs for Saltsea Ventures

Delivered weekly competitor and market briefs that shaped the founding team's Mondays.

Saltsea Ventures needed eyes on their competitive landscape but couldn't justify a full-time hire. I produced weekly research briefs covering competitor product changes, pricing moves, relevant press, and LinkedIn signal — formatted as a concise 2-page memo with a tl;dr and recommended actions. The team used these briefs as the agenda for their Monday strategy syncs for 8 months straight.