Rootchelle | Premium Virtual Assistant, Social Media Management & Graphic Design

Selected Work

Six engagements, six calmer systems.

Each entry is a real engagement, lightly edited for confidentiality. Most start with a free 20-minute discovery call.

01 · IA-0421 · 14 MAR 2025

Inbox Zero System for Lumen Coffee

Built a triage workflow that cleared 4,200 unread emails in a weekend.

Lumen Coffee's founder was drowning in wholesale enquiries, press requests, and supplier emails — all in one inbox. I designed a label-and-filter system in Gmail, migrated the press pipeline to a shared Trello board, and wrote response templates that cut reply time from 2 days to under 4 hours. The inbox has stayed at zero for 11 consecutive months.

ClosedGmailTrelloResponse TemplatesWorkflow Design

02 · CC-0518 · 22 APR 2025

Content Calendar for Atlas Studio

Coordinated a 90-day multi-platform content calendar across 4 channels.

Atlas Studio needed a content machine — Instagram, LinkedIn, a weekly newsletter, and a YouTube channel — all running without the founder's daily input. I built a Notion content calendar with a 2-week buffer, scheduled posts via Buffer, coordinated with their designer on asset deadlines, and tracked engagement weekly. Missed posts dropped from 2–3 per week to 3 in 6 months, and newsletter open rate lifted 47%.

ActiveNotionBufferInstagramLinkedInNewsletter

03 · OB-0607 · 05 JUN 2024

Operations Board for Meridian Health

Migrated a 5-person clinic from email chains to a live Kanban board.

Meridian Health's admin team was losing track of patient follow-ups, insurance claims, and supplier orders across scattered email threads. I set up a ClickUp board with custom statuses for each workflow, automated recurring task creation, and ran a 30-minute weekly standup to keep the board honest. The team now closes 94% of tasks within their SLA window, up from roughly 60%.

ClosedClickUpProcess DesignAutomationHealthcare Admin

04 · WR-0903 · 19 SEP 2024

Reporting Dashboard for Northwind Travel

Replaced a 6-hour weekly reporting ritual with a live Google Sheets dashboard.

Northwind Travel's owner spent every Monday morning manually pulling numbers from 5 tools into a messy spreadsheet. I consolidated everything into a single Google Sheets dashboard with live API connections to Stripe, Calendly, and their booking system — plus conditional formatting that flags any KPI dropping below target. Reporting now takes 15 minutes a week instead of 6 hours.

ClosedGoogle SheetsData VisualizationStripe APICalendly

05 · NL-1102 · 08 NOV 2025

Newsletter Production for Westbridge & Co.

Took over a 12,000-subscriber newsletter — drafting, editing, and sending weekly.

Westbridge & Co.'s weekly newsletter had become inconsistent — sent late, riddled with typos, and falling in engagement. I took over the full production cycle: drafting from the founder's voice notes, editing for clarity, formatting in Beehiiv, A/B testing subject lines, and scheduling. Open rates climbed from 31% to 44% over three months, and the newsletter has shipped on time, every time, for 14 straight issues.

ActiveBeehiivCopywritingA/B TestingEditing

06 · RB-0209 · 11 FEB 2025

Research Briefs for Saltsea Ventures

Delivered weekly competitor and market briefs that shaped the founding team's Mondays.

Saltsea Ventures needed eyes on their competitive landscape but couldn't justify a full-time hire. I produced weekly research briefs covering competitor product changes, pricing moves, relevant press, and LinkedIn signal — formatted as a concise 2-page memo with a tl;dr and recommended actions. The team used these briefs as the agenda for their Monday strategy syncs for 8 months straight.

ClosedMarket ResearchCompetitor AnalysisMemo WritingNotion

Service Ledger

Social and design, run end-to-end.

SMM · Full Service

Elevate Your Digital Presence

Complete freelance social media management and content creation strategy to turn your social channels into business growth engines, optimize search visibility, and scale your brand identity.

Strategic Content Planning & Scheduling
High-Engagement Community Management
Custom Brand Strategy & Competitor Analysis
In-Depth Monthly Analytics & Performance Reports

DSGN · Full Service

Visuals That Command Attention

Bespoke digital brand identity design and high-end marketing asset creation crafted carefully to capture your unique brand voice and build trust with your audience.

Bespoke Brand Identity & Social Media Kits
High-Converting Marketing Collateral
Sleek Digital Products & E-book Layouts
Custom Presentations & Pitch Decks

Get in Touch

By the Numbers

The numbers off the desk.

Hours saved per client

Founders supported

Emails triaged monthly

Average client rating

0/50

Services

What I do, how fast, at what rate.

Inbox Management

Turnaround24–48h triage

ToolsGmail, Trello

Retainer

Calendar Coordination

TurnaroundSame-day

ToolsCal.com, Google Cal

Retainer

Content Scheduling

Turnaround1-week buffer

ToolsBuffer, Notion

Retainer

Research & Briefs

TurnaroundWeekly delivery

ToolsNotion, public data

Project

Newsletter Production

TurnaroundWeekly cycle

ToolsBeehiiv, Substack

Retainer

Data Entry & Cleanup

TurnaroundPer project

ToolsSheets, Airtable

Project

Retainer = ongoing weekly. Project = scoped, fixed-fee. Discovery calls are free — always.

About

Who's behind the desk.

Name

Rootchelle

Base

Cebu, Philippines

Timezone

PHT (UTC+8)

Languages

English, Filipino, Cebuano

Experience

5+ years

Status

Available

For the last five years I've been the person founders call when their inbox has crossed four digits and their calendar looks like abstract art.

I'm based in Cebu, Philippines, and I work with founders and small teams across timezones — mostly early-stage companies that have outgrown ad-hoc support but aren't ready for a full-time hire. My job is to take the operational noise off your plate so you can spend Mondays on strategy instead of email.

I'm not a generalist who dabbles. I specialize in the unglamorous middle layer: inbox systems, calendar coordination, content calendars, and research briefs. The stuff that compounds when it's done consistently and quietly falls apart when it's not.

Tools & Platforms

Gmail & Google WorkspaceNotion & ClickUpCalendly & Cal.comBuffer & LaterBeehiiv & SubstackStripe & QuickBooks

Does Not Cover

Bookkeeping (beyond data entry)
Design or illustration
Cold outreach / sales
Software development
Legal document review
Phone-only support

Contact

Let's work together.

The first call is free — twenty minutes, no pitch. We'll map your biggest operational bottleneck and see if I'm the right person to clear it.

Emailrootchell0@gmail.com

Calendlycalendly.com/rootchel/20min

LinkedInin/rootchel-araneta

TimezonePHT (UTC+8)

AvailabilityBooking from Jul 2026

Book a discovery call →